An update to the December story: THE FEDERAL TRADE COMMISSION testified today before the Senate Committee on Commerce about its efforts to protect consumer privacy through enforcement, education, and policy initiatives like its recent preliminary privacy report. The report proposes a framework to balance consumer privacy with innovation by: 1) building privacy protections into everyday business practices (“privacy-by-design”); 2) simplifying privacy choices for consumers; and 3)improving transparency with clearer, shorter privacy notices. The FTC told Congress that companies have made progress in implementing Do Not Track, an option proposed last December by the agency that would allow people to opt out of having their Internet browsing tracked by third parties. The testimony noted that two of the major Internet browsers – Microsoft and Mozilla – “have recently announced the development of new choice mechanisms for online behavioral advertising that seek to provide increased transparency, greater consumer control, and improved ease of use.” “Do Not Track is no longer just a concept, it is becoming a reality,” said FTC Chairman Jon Leibowitz. “It’s encouraging to...
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